Catchy Phrases

Why do phrases like these seem to immediately resonate? Is it simple the alliteration or is there more to it? Many authors, especially leadership authors, seem to use this technique to reinforce their points. What makes them memorable phrases?

The breaking is necessary for the breakthrough.

When I commit…
… I don’t quite

Craig Groeschel – life.church

God created you on purpose for a purpose

Christine Caine

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