This entry from Business Week made it to the IBM w3 internal home page in the “In the News” section. Interesting examples of “Crowdsourcing” are given, with some cautions as well.
Companies have been outsourcing to India and China for years. Now they are taking it to another level by using social networks such as MySpace, Second Life, and a multitude of virtual communities to solve their most gnarly business problems. Business model innovation is happening at a lightning clip. First there was outsourcing, then open-sourcing, and now crowdsourcing.
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